MasterCard Believes That Experiences Are Better for Business Than Storytelling

Getting consumers with surprises

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

During his session at the ANA Masters of Marketing Conference in Orlando, Fla., MasterCard CMO Raja Rajamannar asked audience members today to stand up if they played golf.

He then asked a series of questions about how well they play golf so that he could whittle down the number of people standing to serious golf pros. The point was to bring out golf champ Sir Nick Faldo, much to the delight of the audience—and to demonstrate the power of surprises.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in