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Adweek will be hitting the Croisette in Cannes, France, earlier than usual this spring. The magazine will be creating a track of content for April's MIPTV, the international content marketplace that attracts some 11,000 attendees from the entertainment industry.
For the first time, Adweek is partnering with MIPTV's organizers to program three sessions during the April 14 Digital Tracks portion of the program. The track, called "Brands, The New Programmers," examines branded content from all angles: the producer, the client, the agency, and the talent.
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