Marketing Solutions Provider Comes West to Team One

Verbind, a provider of real-time marketing and customer tracking solutions, selected Team One Advertising as its first agency of record.
The El Segundo, Calif., shop was tapped for the $3.5 million creative and media assignment without a formal review, said William Agush, vp of corporate marketing for the Lexington, Mass., client.
Verbind will target “progressive marketers” such as chief marketing officers and creative professionals in an upcoming campaign, Agush said.
“This is personalization to the fourth power,” said Team One co-chairman and creative director Tom Cordner.