Marketers Go 'All Out' for WNBA Outdoor Game

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The WNBA will take its game to the streets of New York, or a close proximity, on July 19 when the Billie Jean King National Tennis Center’s Arthur Ashe Stadium plays host to the Liberty Outdoor Classic.

American Express and The Hallmark Channel, both marketing partners of the WNBA’s New York Liberty, are sponsoring the game. The Breast Cancer Research Foundation will serve as beneficiary of the event, with a portion of the proceeds from ticket sales, as well as various fundraising activities throughout the evening, going to BCRF.

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