Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Marketers are less glum now than they were a year ago about their business prospects and the economy, according to a new survey from the Association of National Advertisers. The organization polled 143 of its marketer members in January for this latest survey.
The survey indicates that while marketers are still cutting budgets, planned reductions are less drastic than ones made over the past 18 months.
Eighty-three percent of survey respondents report that they continue to identify cost savings and reductions in their current marketing and advertising efforts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in