Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Malaysia Airlines will seek to rebrand in the wake of two events—the disappearance of flight MH370 in March and the downing of flight MH17 in July—that have made the carrier a symbol for international tragedy, according to an International Business Times article today.
Though Malaysia Airlines was underperforming even before the disappearance of flight MH370 and shooting down of MH17 over conflict-ravaged Ukraine, the company has now “gone on a public relations offensive, trying to move the carrier’s brand away from tragedy,” IBT said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in