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NEW YORK M3 Television, a video and online production company, has launched a branded interstitial programming unit to create on-air branded entertainment campaigns. M3’s aim is to produce Hollywood-esque campaigns for Madison Avenue, said Andy Meyers, president.
The unit, which crafts both long- and short-form fare, is seeking more subtle ways to integrate products into entertaining content. “It’s programming that sells but is not an infomercial,” said Meyers.
Advertisers are getting more involved in various sponsored interstitials and are now fairly familiar with the concept, he said.
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