SAN FRANCISCO: New additions to the list of agencies contacted by Levi Strauss & Co. in the review of its estimated $90 million Levi's brand account include Lowe & Partners/SMS and Kirshenbaum Bond & Partners, sources said.
Both shops are expected to use their New York and newly established San Francisco offices to pitch the business, if they make the short list.
Odiorne Wilde Narraway & Partners in San Francisco was contacted, but was later deemed too small to handle the account, sources said. TBWA Chiat/Day, Venice, Calif., a shop seen as a likely contender, had not been contacted, but executives there said they were trying to get into the review.
Also among the shops to which the client has now talked: incumbent Foote, Cone & Belding, San Francisco; Levi's international agency, Bartle Bogle Hegarty, London; Hal Riney & Partners, San Francisco; BBDO in Los Angeles and New York; and Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York.
"We would like to avoid speculation," said Levi's representative Amy Rosenthal. She said that a short list is likely at "the end of this month." A winner is expected by February.
Nike's lead agency, Wieden & Kennedy, was one of the first shops contacted by Levi, sources said. Executives at the Portland, Ore.-based shop declined comment [see story above].
Levi also announced that it was closing 11 of its U.S. facilities next year. "The closures will have no effect on the review our marketing budget or the way we market jeans in America," Rosenthal said.