Lowe Campbell Ewald Adds UNICEF U.S. Fund | Adweek Lowe Campbell Ewald Adds UNICEF U.S. Fund | Adweek
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Lowe Campbell Ewald Adds UNICEF U.S. Fund

Prevails in a review

Iraqis distribute UNICEF aid to displaced families from Diyala's al-Moqdadiya region. | Photo: Getty Images

Lowe Campbell Ewald, New York, has won new business for the U.S. Fund for UNICEF, an effort that supports the United Nation’s Children’s Fund’s work through fund-raising, education and advocacy in the states.

The Interpublic Group shop won the assignment after a review involving other undisclosed contenders. While UNICEF usually works with agencies globally on a pro-bono basis, in this case UNICEF is switching to a more traditional paid working model.

Much of UNICEF's media is donated by media companies. Last year, the organization's paid media spending totaled about $8 million, according to a UNICEF representative. Publicis Groupe’s MediaVest is UNICEF’s media agency.

Lowe Campbell Ewald's creative assignment includes traditional, social, digital and mobile marketing. New work is scheduled to launch in the fall.

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