Looking Askance at China

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As a brand name, “China” continues to be one that carries plenty of negative connotations for American consumers. A Zogby International poll gives a sampling of the largely unflattering reactions respondents in the U.S. come up with when given occasion to think about that country.

Asked to cite the “first thing that comes to mind” when they think of China, a plurality (28 percent) chose “loss of U.S. jobs/cheap labor.” Nineteen percent chose “growing threat/rival,” matching the number who picked “economic growth/booming economy.”

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