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Long John Sliver’s has consolidated its media account at Cincinnati-based independent shop Empower MediaMarketing without a review, the client has confirmed.
The company spent $35 million on ads in 2007, according to Nielsen Monitor-Plus. From January to October 2008, it spent $33 million, per Nielsen.
Empower adds national media buying duties to its assignment and continues to handle local planning and buying, national planning and digital media. Previously, WPP Group’s Mediaedge:cia handled national media buying chores.
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