This Easter, premium chocolate maker Lindt & Sprüngli is partnering with the nonprofit organization Autism Speaks. Between March 12 and April, Lindt will donate 10 cents for every Lindt Gold Bunny sold.
Lindt also will support Walk Now for Autism Events through the sale of Lindt Gold Bunny Ears, specifically designed to symbolize the partnership. They can be purchased at Lindt Chocolate Shops and at Lindtgoldbunny.com. At the site, consumers can also send Easter-themed digital cards to friends and family.
“This Easter, the Lindt Bunny will not only help build nicer, premium Easter baskets but it will also bring hope and help to the millions of families impacted by autism across the country,” said Thomas Linemayr, CEO of Lindt USA.
The company will donate up to $100,000 to Autism Speaks. The promotion also ties in with Autism Awareness Month, which is April.