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DETROIT Lincoln will break a new campaign for its MKS sedan tonight with a three-minute spot, “MadCrazyLove” — also the name of the campaign — running during the Black Entertainment Television Awards pre-show.
The spot, via UniWorld, Dearborn, Mich., is set to a Marvin Gaye soundtrack and shows a couple driving through the Hollywood Hills in an MKS. They stop for a bite to eat and to check out the car’s features.
Another 30-second spot, “Something Warmer,” will also break during the BET Awards.
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