Lifetime Gig to Horizon Media | Adweek Lifetime Gig to Horizon Media | Adweek
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Lifetime Gig to Horizon Media

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New York independent shop Horizon Media has added chores for cable network Lifetime, part of the Arts & Entertainment TV Networks group, the client has confirmed. The assignment takes effect in August.

Lifetime spent $25 million in measured media in 2009, according to Nielsen.

The switch, from incumbent MediaCom, a unit of WPP, was a consolidation move by AETN, which has used Horizon for over 15 years. (AETN exclusive of Lifetime spent $50 million on ads last year, per Nielsen.)

But MediaCom may continue to have a relationship with AETN, as the companies are in talks on a strategic consulting agreement, sources said.

Separately, MediaCom won a big new account today, confirming its selection by insurance giant The Travelers, which spends $100 million annually on ads.

Horizon has been on a roll of late. Just two weeks ago it won satellite carrier Dish Network ($270 million) and also recently added Weight Watchers ($40 million) and Re-bath ($20 million).