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NEW YORK The Aruba Tourism Authority this month will expand its recently launched campaign, themed “90,000 friends you haven’t met yet,” to include in-cinema and online ads featuring comedian Lewis Black.
The ads feature Aruba locals — like spa owners, chefs, windsurfers and musicians — telling their individual stories and explaining why they love the island. Viewers are invited to meet the people of Aruba and see the landscapes before they visit, said Theresita Chai, the client’s marketing director for North America.
“We
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