Lenovo "Sumo"

The Beijing Olympic Games should be a prime platform for Lenovo, China’s largest PC manufacturer, to tout its heritage. But the company, which acquired IBM’s personal computing division in 2005, sticks to its technology message in new ads that close with the line: “Lenovo PCs Power the Olympic Games.” This spot touts the lightness of the ThinkPad. It shows Sumo wrestlers who are so light on their feet they actually take flight. Busloads of the corpulent athletes pour onto city streets, shaking the ground beneath their feet, as they assemble and form the shape of an airplane and begin their “pre-fight” leg-stomping ritual.