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Italian coffee brand Lavazza has named its first North American agency lead, Protagonist, which is working on the business with public relations firm Susan Magrino Agency and in-store specialist Upshot.
The companies won the business after a review which included other undisclosed competitors. There was no incumbent. Last year, Lavazza spent $323,853 on advertising, per Nielsen. (That amount excludes digital spending and business-to-business marketing.)
Protagonist will serve as the creative, strategic and social media lead on the Italian coffee brand.
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