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Can Lady Gaga turn around Polaroid? William Morris Endeavor co-chief Ari Emanuel thinks so.
Emanuel has struck an unusual partnership with Gordon Brothers Group, a Boston-based investment firm that restructures distressed assets, to resuscitate faded brands like Polaroid. The camera manufacturer tapped the outlandish WME Entertainment client as its creative director.
At the Consumer Electronics Show last month, Lady Gaga and Polaroid debuted her new Grey Label line. It includes products such as goggle-shaped camera glasses that function as a wearable camera, can be loaded with video and enables real-time photo sharing.
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