Kraft's Popular Mac and Cheese Dinner Is Officially Changing Its Name to 'KD' in Canada

National nickname catches on

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Quick—when's the last time you had a little KD for dinner? Don't know? Of course you do. KD stands for Kraft Dinner, which is actually Kraft Macaroni & Cheese, which is formally Kraft Macaroni & Cheese Dinner—or, if you're American, just mac and cheese. Confused? Read on.

On Thursday, Kraft's Canadian division announced it was officially changing the name of Kraft Dinner to KD, a nickname that, in fact, 80 percent of Canadian consumers use for the familiar blue box of instant cheesy noodles anyway.

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