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Kraft Foods wants to keep the “boom” going on its new, Macaroni ‘N Cheese Dinner Cheddar Explosion product with a new social media effort launching this week.
Macaroni ‘N Cheese Dinner Cheddar Explosion is Kraft’s first sub-line in many years. The product is being promoted via a campaign, which kicked off with a highly televised event. The food giant selected 11-year-old Casey Rogers of Terrell, Texas, following an essay contest, to implode the Texas Stadium—former home of the Dallas Cowboys—as part of a previously arranged sponsorship agreement with the Irving City Council.
Now, Kraft is banking on social media to capitalize on the buzz generated from Sunday’s implosion.
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