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DETROIT — Kmart Corp. is one of the principal sponsors of ABC’s “Dear Santa” one-hour reality TV special which airs at 9 p.m. on Dec. 5. The deal was orchestrated by Omnicom Group’s OMD, New York, said Kmart representative Dave Karraker.
Kmart will run seven holiday TV spots from TBWA\Chiat\Day and the Arnell Group, both New York and both OMD sibling shops. The show, hosted by Jim Belushi, also features a segment where his fellow “Saturday Night Live” alumnus Joe Piscopo plays Santa at a Kmart in Wall, New Jersey.
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