Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Starcom senior vp Kathy Kline was named to head the media agency’s consumer content planning practice, where she will guide its approach to using consumer insights in the creation of media campaigns for its clients.
“Our ultimate goal is to elevate the consumer content planning discipline to an integral and consistent part of the way that Starcom and the industry goes business, and make it a key source of competitive advantage across our client roster,” said Starcom CEO John Muszynski.
Prior
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in