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Eric Koston is so legendary, even Tiger Woods is talking him up.
So says a new TV ad from Nike. If you're wondering who Eric Koston is—he's a veteran pro skateboarder, and a member of the Nike SB team.
The brand is now launching its second Koston-line shoe, aptly named the Nike Koston 2. The ad was created by Kirshenbaum Bond Senecal + Partners and marks the agency's first work for Nike. Nike doesn't have a lead agency for Nike SB, but kbs+ is doing more work for the brand, an agency spokesperson said.
In addition to Woods, the spot features other lesser-known sports celebrities like Olympian Allyson Felix and Cleveland Cavaliers point guard Kyrie Irving.
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