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Just in time for New Year’s resolutions, Carl’s Jr. — known more for burger and fries packing nearly 1,000 calories — is launching a new line of grilled chicken salads, fronted by reality star Kim Kardashian.
Ads from Mendelsohn|Zien break next week on the fast-food company’s Facebook page and YouTube channel, and on television across Carl’s Jr. Western markets. The pitch also includes a digital component, from 72andSunny: Kardashian will host The Ultimate Salad Lunch Date, a live event on Jan.
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