Kia Double Dares Toyota in TV Comparisons

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LOS ANGELES Kia Motors America has launched two television spots aimed at pointing out the differences between the Kia Sedona and the Toyota Sienna minivans.

The spots, from independent davidandgoliath in Los Angeles, announce Kia’s new free scheduled maintenance offer of three years/36,000 miles to those who purchase a Sedona in March. Both ads are tagged, “Dare to compare a Kia, before you buy. When you add it up, there’s no comparison.”

Media spending could not be determined.



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