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After completing an overhaul of its master brand earlier this year, food conglomerate Kellogg’s is launching a new return-to-roots campaign, focused on the simplicity of some of its most classic breakfast cereals.
Running under the tagline “Goodness of a Simple Grain,” the marketing effort aims to bring back to the forefront core products like Corn Flakes, Rice Krispies and Raisin Bran—pitching consumers, in farm-to-table fashion, on the small number of ingredients in its heritage breakfast fare (Corn Flakes, for example, has only four).
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