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Justin Timberlake will join the parade of celebrities in this year’s Super Bowl commercial breaks, courtesy of Bai Brands, the beverage company that counts the pop star as an investor and “chief flavor officer.”
The 30-second spot was developed by Bai’s in-house creative team, led by chief creative officer Chad Portas, the company said Thursday. It follows a 30-second spot called “Horse Whisperer” that aired regionally during last year’s Super Bowl.
UPDATE, Feb. 6. Here is the commercial:
“When we saw the impact that last year’s commercial had on our brand awareness and engagement, we knew we had to do something again, but on a national stage,” Ben Weiss, founder and CEO of Bai, said in a statement.
Weiss
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