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NEW YORK J&R Music and Computer World has launched its first TV campaign, touting the fact that it has been doing business “Since 1971” in five spots employing humorous vignettes that take place in the store.
The retailer is a New York institution, with a megastore that takes up an entire city block on Park Row in Lower Manhattan that has 300,000 square feet of space and holds some 40,000 products.
Not surprisingly, the campaign developed by independent shop Toy is designed to showcase J&R’s broad product selection and its helpful knowledgeable staff.
Overall, the effort communicates that no matter how geeky, frustrated or intense customers may be when it comes to purchasing music and electronic items, J&R is the store that has shared their interests and passion for almost 38 years.
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