JPMorgan Chase Calls a Digital Review

Bank is a big digital spender, at more than $70m a year

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

JPMorgan Chase is reviewing its digital advertising business, which sources describe as a massive undertaking, given the company’s numerous divisions and agency relationships.

All told, the company spends an estimated $70-80 million annually on digital ads across all divisions, including the retail bank, card services and investment banking.

The work in play ranges from the creation of banner ads and online video ads to search engine marketing, social media efforts and mobile marketing, sources said. Such ads are directed at both consumers and other businesses.

The primary incumbents on the business are Dentsu’s mcgarrybowen; Publicis Groupe’s Razorfish; WPP Group’s AKQA; Publicis Groupe’s Rosetta; and Interpublic Group’s Huge.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in