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JP Morgan Chase named Claire Huang its first-ever CMO last August, poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate the Chase brand while positioning it as a strong financial option for both consumer and small-business needs.
Her work culminated with the cross-channel "So You Can" campaign that kicked off last week. Adweek caught up with Huang during to learn about her "brand refresh" strategy, and below are excerpts from the conversation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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