Johnson & Johnson's Media Search Excludes the U.S.

Joins packaged goods pals on the review circuit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Add Johnson & Johnson to the packaged goods players reviewing their media planning and buying.

J&J's search covers overseas markets and does not include North America or Brazil. Media spending in the markets in play totals about $1.6 billion annually.

Currently, the business is split regionally between agencies owned by Interpublic Group and Omnicom Group.

In Europe, Africa, the Middle East and some Asian countries, for example, Interpublic's UM plans and buys media for J&J's portfolio of brands, which include its namesake baby products.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in