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Two regions down, two to go.
Johnson & Johnson is midway through a global review of its media planning and buying business with its decision in the North American market this week. The J3 unit of Interpublic Group’s UM has beaten back competition from Omnicom Group’s OMD and WPP Group’s MEC to retain that region’s business.
J&J said in a statement that the assignment encompasses its brands in the consumer, pharmaceutical and medical device and diagnostics sectors.
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