Johnson & Johnson is close to concluding its global review of creative responsibilities for its over-the-counter brands and sources expect the bulk of the business to be consolidated at three roster shops: DDB, BBDO and JWT.
Among the brands expected to shift are Band-Aid bandages, Tylenol pain reliever, Carefree tampons, K-Y lubricant and Rembrandt toothpaste. In the U.S. alone last year, those brands collectively spent more than $70 million in media, according to Nielsen. That figure doesn’t include online spending.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in