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Former OgilvyAction exec Jay Farrell has joined G2 as president of G2 Promotional Marketing US. He was most recently vice-chairman of OgilvyAction and previously served as its CEO.
Farrell succeeds Nick Hoadley, who is returning to the U.K. to take on a new role as managing director of the agency’s London-based operation, Joshua G2.
In his new position, Farrell will be based in Chicago and report to John Paulson, CEO of G2’s US group.
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