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LG Electronics said Thursday that it will run a 60-second spot during Super Bowl 50 on Feb. 7, 2016. This will be the brand's first time advertising during the Big Game.
The spot, advertising OLED TVs, will be directed by Jake Scott, whose Super Bowl pedigree includes Budweiser's "Puppy Love" and "Lost Dog" spots from the past two games. LG is also touting the involvement of Jake's father, Ridley Scott, whose production company RSA Films will produce.
LG declined to say which ad agency is also working on the ad.
UPDATE, Jan.
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