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Although about 70 percent of people get money—sometimes a substantial amount—back at tax time, many ads in the tax preparation category have discussed minimizing the pain of the season, but a new campaign from Jackson Hewitt is all about the joy of a big refund check.
The TV, print, outdoor and online campaign, from Zimmerman Advertising, plays up the idea of getting a refund check, by showing consumers toting around a large check (like the kind presented at charity events) after visiting Jackson Hewitt.
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