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Jack Sullivan, Starcom’s out-of-home activation director, has been named chairman of the Traffic Audit Bureau’s board of directors. Sullivan succeeds Andrea MacDonald, president of MacDonald Media.
A member of the TAB board since 1997, Sullivan takes over the board’s leadership at a turning point for the out-of-home industry, just weeks away from rolling out the medium’s first ratings system.
“I am honored to serve in this post during such an important and exciting time for out-of-home,” said Sullivan.
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