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With flags waving, fireworks exploding and parades parading, it wasn’t hard this past weekend to see that many Americans enjoy a display of patriotism. But to what extent does such sentiment shape their behavior as consumers? And in an era when global commerce often makes it difficult to determine how “American” a product is, how well is the often-stated desire to “buy American” holding up?
In polling conducted last month by BIGresearch, 57 percent of respondents said they make a conscious effort to buy American-made goods.
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