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This tax season, Intuit’s TurboTax is hoping to get big returns out of a marketing push that combines product reviews and social networking.
The Friends Like You program, which launched this month, identifies people within a consumer’s Facebook, MySpace or Twitter networks who may have reviewed the product and lets consumers “friendcast” those reviews on their social networks.
Though it may seem unlikely that a person in any given network has reviewed TurboTax, Seth Greenberg, director of national media and digital marketing for Intuit, has done the math and says it’s plausible.
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