Interactive Media: Will It Eat Us? -- Focus Group From The Decision Shop Finds Excitement . . . Tinged With Fear

NEW YORK – What do consumers want from interactive media? Unfortunately, the only people who could possibly provide an answer – consumers – don’t really understand the question.
The usual savvy consumers know and like the new media. They use their phones and computers to shop and bank from home. They eagerly anticipate new developments. They are 10% of the population.
To find out what the rest of the people think, The Decision Shop, a Backer Spielvogel Bates-owned research company recently convened a focus group to try to divine the interactive views of the 55% of Americans that Decision Shop president Larry Chiagouris calls ‘fence-sitters.’