Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Interactivation is entering the place-based media space, announcing Tuesday (April 13) it had acquired two hospital video networks from NBC Universal’s iVillage, for undisclosed terms.
The deal gives Interactivation, which has been expanding into nontraditional TV venues, strong national distribution for its newly created Interactivation Health Networks across 2,500 hospitals. The Newborn Channel is in 1,000 hospitals, reaching 60 percent of new moms. The Patient Channel is in 1,600 hospitals.
“Health-related content has been an important part of our cable television programming and we’re delighted to add both networks to our media properties along with the terrific team of professionals who manage, program and operate them,” said Matthew Davidge, president of Interactivation, the parent company of Interactivation Health Networks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in