Intel Is Reviewing its Creative Agency

Tech giant is a month into the process

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Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources. 

Intel's search has already moved beyond the initial request-for-proposals phase, and the company should reach a decision sometime this fall, sources said. The company is not working with a consultant on the search. 

"We regularly review and evaluate our agency partners," a representative for Intel said. The rep declined to provide more detail.

Fund was hired in May and joined in June from Staples, where he served as svp of global marketing. 

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