Intel Is Reviewing its Creative Agency | Adweek Intel Is Reviewing its Creative Agency | Adweek
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Intel Is Reviewing its Creative Agency

Tech giant is a month into the process

A still from Intel's current "Look Inside" campaign.

Following the appointment this spring of CMO Steven Fund, Intel began a review of its creative agency earlier this month, according to sources. 

Intel's search has already moved beyond the initial request-for-proposals phase, and the company should reach a decision sometime this fall, sources said. The company is not working with a consultant on the search. 

"We regularly review and evaluate our agency partners," a representative for Intel said. The rep declined to provide more detail.

Fund was hired in May and joined in June from Staples, where he served as svp of global marketing. 

The company spent more than $85 million on media in 2013, up from the company's $54 million spend in 2012, according to Kantar Media. 

Incumbent Venables Bell & Partners, which has worked for the tech giant on and off since 2009 and won the business back from Tribal DDB and DDB Worldwide in 2012, is defending. OMD handles media buying and planning; it is unclear if the assignment is affected. 

Venables Bell & Partners' latest work for the tech giant was Intel's current global campaign, "Look Inside."

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