Advertisers surveyed for the study indicate they still rely on their primary advertising agency only for ad development and production. All other marketing/advertising functions-such as pr, direct, trade shows and database-are generally handled in-house or by specialty agencies.
Agencies, meanwhile, expressed the desire to have clients better understand the value of the services they provide and charge for. The median hourly rates these agencies are charging: $87.30 for account service; $84.95 for copywriting; $84.20 for art direction; $92.85 for 'creative concepting'; $74.45 for media planning/buying; $85.65 for market research; and $86.30 for public relations.
Copyright Adweek L.P. (1993)