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S.C. Johnson seems fixated on process, proprietary tools and effectiveness.
Those are some of the key words that pop up most often in a request for information circulating among interested agencies in S.C. Johnson’s global review of marketing services, which began in December. In short, the maker of Pledge, Windex and Raid wants to know as much about how agencies work as the work they produce.
In separate sections, the 16-page RFI probes agency capabilities in integrated marketing, global brand building, strategy, creative, media, promotions, digital/direct/CRM marketing and account management/operations.
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