Inside the Campaign Ad Machine

A small group of savvy political operatives will control how billions will be spent in next year’s election

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Talk to enough political consultants, and sooner or later you’ll hear some variation on the same story: the one about the tiny, small-market TV stations that, come the year after a big election, suddenly find themselves with enough money to buy new furniture, remodel their studios, and give out big bonuses to their staff. Cash doesn’t just flow into TV and radio stations during presidential elections—it gushes. In 2008, TV commercials ate up at least $2.8

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