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A common refrain among consumers is that they are inundated with marketing messages for things they don't want or need. Of course, it has been argued that it's the advertising being created that consumers really find so annoying.
Marketing research firm MarketingSherpa asked consumers how they would prefer to receive communications from brands and retailers, and its insights suggest people don't actually hate advertising. Only 8 percent of respondents said they didn't want to receive marketing, while each respondent cited a preferred way of discovering new products.
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