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She’s single, urban and loving it—but she’s no Carrie Bradshaw. Not necessarily looking for a husband, nor looking for just a good time, this leading-edge millennial woman, age 28 to 34, has a career to tend to and money to make.
With a median income of $33,200 and a college degree, she’s putting off marriage and kids. “This is different from other generations. She’s no longer settled by the time she’s 25,” says Judy Hopelain, a partner at Brand Amplitude’s Millennial Marketing Unit.
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