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The Hoosier capital moved up to the ranks of the top 25 Nielsen markets and it’s easy to see why—the market recently welcomed a new architecturally distinctive airport, as well as a new stadium with retractable roof. The city’s also constructing new hotels to accommodate the Super Bowl crowds expected to converge on Lucas Oil Stadium in 2012.
Home to the National Collegiate Athletic Association (as well as corporate headquarters for both pharmaceutical giant Eli Lilly and radio/magazine owner Emmis Communications), Indy is also embracing its reputation as the “amateur sports capital of the world.”
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