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The Los Angeles office of Ignited has found its first chief creative officer in industry veteran Eric Springer.
The independent shop has never had a CCO, instead using executive creative directors to run creative. But as the business grew, the agency decided to introduce the title, explained founder and president Eric Johnson.
"The kinds of clients that we want to go after want someone with significant chops," said Johnson. "We thought bringing in someone like Eric, who has that pedigree and reputation, would make clients more comfortable with bold ideas."
Springer, who joined Dec.
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