IAB Study: Online Ad Revenue Continues Double-Digit Growth

Report shows explosive mobile growth

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here's some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year, according to the IAB's Internet Advertising Revenue Report, conducted by PricewaterhouseCoopers.

In the first half of 2013, online advertising revenue totaled $20.1 billion, an 18-percent increase from the same period in the previous year, according to the report.

As users increasingly shift their attention away from desktops and toward smartphones and tablets, ad dollars are starting to follow.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in